Athleta: The Power of She
"Athleta stands for inclusivity. We want to break down stereotypes and help redefine perceptions of wellness and strength while celebrating the power of the female collective to make an impact."
- Athleta President, Nancy Green
Over the years, I've always known of Athleta, a women's athletic apparel brand based out of San Francisco, CA, but never looked into it much. A couple weeks ago, I made a trip inside one of their stores since a close friend of mine who runs the barre studio, Barre Reaction, was there teaching an open class.
After class, I ended up hanging out at the store for a while and got to know more about the company, including these 2 fun facts:
- Some of their pieces are made from recycled fabrics and this year they launched their first Fair Trade certified apparel, paying a premium to predominantly female factory workers, which collectively and democratically invest in programs like women’s health, transportation, and childcare.
- They have a Power of She campaign, to help girls and women realize their full potential and redefine what makes each one of us powerful.
Power of She
The campaign creates ads without Photoshop and puts the focus on how women and girls can redefine what makes them powerful and team up to create a social impact utilizing the foundation of health and wellness.
A centerpiece of the Power of She is a collection of 4 "Sisterhood Stories", each with a different "power" theme - including positivity, potential, community, and confidence. I found these SO inspiring. Read the stories below!
At 98 years old, Tao Porchon-Lynch is the world's oldest yoga instructor. Her philosophy is "there is nothing we cannot do if we harness the power within us." She and Dr. Terri Kennedy collaborated on a book about Tao's life Dancing Light: The Spiritual Side of Being and travel the world together to inspire and impact the lives of women across the globe.
When Audrey 's daughter Estelle was born with Down syndrome, she helped create Club 21 Learning and Resource Center as a community for parents of children with Down syndrome dedicated to including people with Down syndrome in society. She partnered with local studio Rose City Yoga, where instructors Melanie and Kimi lead classes teaching their students confidence and the power of their potential.
This trio of athletes turned their passion for running into a way to support and bring awareness to maternal health for women around the world through Every Mother Counts (EMC). Clancy, Kristen and Roma participate in races to raise awareness and funds to provide skilled healthcare to new and soon-to-be moms around the world.
Kate T. Parker is a professional photographer who takes photos of girls the way they are naturally – in her words, "silly, adventurous, frustrated, happy, athletic, fierce, funny." She has collected her photos in a new book Strong is the New Pretty celebrating the strength and spirit of girls being 100% themselves.
Image & video courtesy of Athleta
Thank you so much for reading!